A planned grid won’t necessarily help your brand stand out from the crowd, and in some cases you risk creating photos that, after some time, all start to look the same.įor brands, planning your grid to be as cohesive and thematic as possible shouldn’t be your primary goal on Instagram. What we’re left with is brands investing too much time thinking about the layout of their grids and less about the quality of each piece of content that they’re posting. It’s nice-to-have, but splitting images across tiles or trying to connect every image to each other doesn’t mean much if they don’t help you meet your social goals.īy the time most brands started paying close attention to their grids, the highly curated look that influencers championed was already a fleeting trend. Hear me out…Īs visually appealing as a planned Instagram grid may be, it falls into the same category as vanity metrics.

Brands have seen how manicured grids have brought influencers millions of followers and thousands of Likes-and now brands want a taste of the same success. Every image Aldi UK shares, for example, is edited to look like each picture was taken on the same, neverending table. There’s more intention behind which pictures to share and how photos are edited, with special attention paid to the colors and themes used.

It’s also why some brands are eager to curate and plan their own grids. Anyone can add a domestic cozy or millennial pink filter to all their photos, ensuring no picture looks out of place. Influencers have even found a way to package and sell their preset filters so others can easily create their own aesthetically pleasing Instagram grids. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice). It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. On Instagram, first impressions are everything.

Ig grid feed